TechNewsAppleSamsung says ‘Tim Cook’ bought a Galaxy FoldTim Cook’s New Zealander doppelganger is promoting the Galaxy Z Fold 8 in Samsung’s latest ad teasing Apple.Tim Cook’s New Zealander doppelganger is promoting the Galaxy Z Fold 8 in Samsung’s latest ad teasing Apple.by Stevie BonifieldSep 11, 2026, 1:59 PM UTCShareGiftImage: SamsungStevie Bonifield is a news writer covering all things consumer tech. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI.That isn’t Apple’s former CEO promoting the Galaxy Z Fold 8 in a new Samsung ad — “Tim Cook from Palmerston North” just happens to have the same name and look a lot like him. Released right as Apple announced its iPhone Duo, the ad mimics Apple’s cinematic product launch videos, with “Tim Cook” saying “the future is here.” Samsung also takes a jab at Apple’s Tim Cook with a reference to his recently-updated profile picture.It’s the latest in Samsung’s long-running history of ads dunking on its biggest rival, like one ad from over a decade ago that makes fun of iPhone fans willing to wait in lengthy lines for Apple’s latest phone. Then there’s the ad for the Galaxy Note 8 that features a viral shot of a diehard Apple fan with a haircut matching the iPhone’s notch.
Samsung did a whole series of “Ingenius” ads teasing Apple’s Genius Bar tech support, with customers asking an Apple Store employee if iPhones have various Samsung features, like a headphone jack or an included fast charger.Not all of the ads take a comedic tone, though. A 2024 Samsung ad responded to controversy around Apple’s “Crush” iPad ad with a scene of a woman playing a damaged guitar on a recreation of Apple’s set, featuring the tagline “Creativity cannot be crushed.”Samsung and Apple’s rivalry has even inspired spinoff ads from other companies — Microsoft once released an ad suggesting the two camps “kind of like fighting.”Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Stevie BonifieldAppleFoldable PhonesMobileNewsSamsungTechMost PopularOpenAI’s sly mathematical breakthrough sends a chill through academiaThe iPhone Duo’s hardware doesn’t look special, but its software might beMeta’s Muse AI works and creeps me outAnother big James Talarico interview is punted to YouTube due to FCC threatsHands-on with the foldable iPhone DuoAdvertiser Content FromThis is the title for the native ad
