Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav Disney+ got its fourth price hike in four years today. Hulu prices also went up. Disney+ and Hulu’s respective standalone, ad-free plans (which also support 4K and HDR) are each increasing 13 percent from $19 per month to $21.50/month. Disney+ and Hulu’s respective standalone plans with ads increased from $12 to $12.50.
The Walt Disney Company also increased prices for bundles of the streaming services, including those with ESPN. The price for the Disney+ and Hulu bundle without ads increased from $20/month to $22/month. The Disney+ and Hulu bundle with ads ($13) didn’t get more expensive. However, prices increased for the Disney+, Hulu, and ESPN Select bundles with ads (from $20 to $22) and without ads (from $29 to $33).
Monthly subscription prices for Hulu + Live, which adds cable channels delivered over the Internet to Hulu’s on-demand options, went up by $10. For comparison, Netflix is currently $9/month with ads and starts at $20/month without ads. There’s also a $27/month ad-free plan for premium features, like 4K. That means Disney+ and Hulu are both more expensive than the most popular streaming service now, unless you want 4K or HDR.
The last time that Disney+ raised prices was in October 2025. It also raised prices in October 2024, October 2023, and December 2022. It launched in 2019. Hulu’s most recent price hikes occurred in October 2025, October 2024, October 2023, and October 2022.
It launched in 2008. Today’s price hikes follow Disney increasing the price for both tiers of its ESPN streaming service on September 17. In its most recent quarterly earnings report, Disney reported that revenue from Disney+ and Hulu increased 11 percent. Operating income for Disney+ and Hulu combined increased 116 percent year over year to $712 million.
Netflix, for comparison, reported operating income of $4.19 billion in its most recent earnings report. Netflix has many more subscribers (325 million as of January) than Disney+ (131.6 million as of September 2025) and Hulu (59.7 million subscribers for its on-demand streaming service as of September 2025). Price hikes are likely part of Disney’s ongoing effort at streaming profitability. Netflix’s success shows there is still ample room for growth.
The new prices may also steer customers more toward bundles, which streaming service providers believe lead to fewer cancellations and help Disney manage the unpredictable ads market. Scharon Harding Senior Technology Reporter Scharon Harding Senior Technology Reporter 45 Comments Comments Forum view Customize
