TechGadgetsNewsApple launches Apple Watch Series 12The latest Apple Watch is one of the first product launches under Apple’s new CEO, John Ternus.The latest Apple Watch is one of the first product launches under Apple’s new CEO, John Ternus.by Stevie BonifieldSep 9, 2026, 5:37 PM UTCShareGiftImage: ApplePart OfAll the news from Apple’s ‘Surprise and shine’ eventsee all updates Stevie Bonifield is a news writer covering all things consumer tech. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI.Apple announced the Apple Watch Series 12 at its September 9th product launch event, coming one year after the Series 11, Ultra 3, and SE 3.Last year’s Series 11, which launched at $399 with 42mm and 46mm sizes, added 5G, hypertension monitoring, a Sleep Score feature, stronger Ion-X glass, and improved battery life. It was also Apple’s slimmest smartwatch to date when it was announced, measuring 9.7mm thick.The new watch is among the first products launched under Apple’s new CEO, John Ternus, who stepped in for Tim Cook on September 1st. Ternus directly oversaw development of previous Apple Watches as Apple’s head of hardware engineering before becoming the company’s CEO.The launch also follows a wave of price hikes earlier this year that impacted nearly all of Apple’s products, although not its smartwatches — the Apple Watch has consistently started at $399 for several years now.Developing… see our live blog for the latest details.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Stevie BonifieldAppleApple Event 2026GadgetsNewsTechWearableThe Apple Watch Ultra 4 is ready for the new SiriAndrew Liszewski5 seconds agoiOS 27 launches on September 14th with Siri AITom WarrenA minute agoApple announces the AirPods 5John Higgins13 minutes agoMost PopularLG TVs caught spying even when offline or on standbyiPhone 18 live blog: On the ground at Apple’s biggest eventApple announces the iPhone 18 Pro and 18 Pro MaxApple says ‘Fold’ and competitors ask ‘How wide?’What to expect at Apple’s September 9th launch eventAdvertiser Content FromThis is the title for the native ad
