TechAINewsAdobe is trying to make its AI generators idiot-proof in PremiereA dedicated Generative Media interface can now be accessed right from the project timeline.A dedicated Generative Media interface can now be accessed right from the project timeline.by Thomas RickerSep 8, 2026, 1:00 PM UTCShareGiftSuspenseful clock ticking… as you wait for AI to take your job. Image: AdobeThomas Ricker is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. He’s been a tech journalist for 20 years.Adobe is overhauling how editors interact with AI in its Premiere professional video editing software. Its new Generative Media tool makes it easier to generate video, sound effects, music, and soundscapes without ever leaving the project timeline.
The generators themselves aren’t entirely new; the big change is how easily you can access them without breaking your workflow.Instead of jumping between browsers or external apps to find missing B-roll or audio elements, editors can now highlight an empty gap on the video or audio track and generate context-aware, fully editable clips without leaving the project. Editors can choose from multiple underlying models directly in the timeline — including Adobe Firefly, Google Veo, Runway, Luma, and Kling — to best match their project’s style.Premiere is also getting new AI audio tools (in beta) that can separate overlapping speakers, automatically duck music under speech, and independently adjust dialogue and ambience. And Adobe is bringing its AI Assistant to After Effects (also in beta) that lets editors use plain-language commands to reorganize projects, fix technical problems, and create effects without writing expressions themselves.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Thomas RickerAdobeAICreatorsNewsTechMost PopularSix years later, Sony revisits its legendary XM4 headphonesThe real reason your phone is getting more expensiveDIY plug-in solar gains momentum in the USWhat to expect at Apple’s September 9th launch eventEcoFlow makes the miniature power station even smallerAdvertiser Content FromThis is the title for the native ad
